In Focus: Breaking Stereotypes through advertising campaigns
It's no secret that the Filipino market are suckers for heartbreaking stories and sappy love-themed antics.
Way back 2017, Jollibee released it's "Kwentong Jollibee" campaign, a series of short films that talk about different life stories and it's relation to the fast - food brand. The campaign became viral worldwide (and we mean literally) in a matter of minutes.
Just recently, Close Up Philippines, released their #MakeYourMove series of their own ad campaigns that tackles on the topic of "what is really hindering us from getting 'closer' to one another?"